It’s amazing what a difference a sign makes! We’ve been in the Firehouse since 2008, but until just a couple weeks ago, seemed to be invisible, even to those looking for us. Yes, there was a sign on the building–but you couldn’t see it from the street. And in my short tenure here, I heard, at least a half dozen times, “is this a day care center?” or “do you teach children’s art classes?”– the power of the design! Use primary colors and people think children!
Our new logo, rolled out last fall, features a spectrum of color because that is what we are about–welcoming everyone throughout Metrowest to listen to and participate in a range of musical tastes! With our new beautiful sign, it’s easy to find us AND passers-by will get a first taste of what we’re about! Like the “@” symbol? Multiple meanings: this is where it’s “at” for music and visual arts! But it’s also a play on our abbreviation A(mazing) T(hings)! For me, just the spectrum of colors makes me smile and feel welcome.
A shout out to Joe Fredette, our Board chair, who pushed to get the sign created; to Sunshine Sign for creating it, and to Roger B Sturgis & Assoc for installing lights so it can be seen day and night! Now you can’t miss us–and there are a lot of shows you won’t want to miss!